Live Webcast on "Leadership Branding" - Complaintremover - Complaint Remover

 Branding Expert Ed Delia to Deliver Live Webcast on "Leadership Branding"

Complaintremover, Complaint Remover

 Ed Delia, president of Delia Associates, a New Jersey-based branding and
communications firm, will be delivering two live webcasts titled:
"Leadership Branding: How to Lead Customers to Your Brand by Giving them the
Lead Role."

This free presentation will be offered Wednesday, April 11, from
10am-11:00am EST, and again on Monday, April 16, from 2:00pm - 3:00pm EST.

Delia's talk will cover the following topics:

• The Fall of Advertising . . . How it happened, and how to adjust to ensure
future success.
• From "About Us" to "About Them" . . . How to make the shift to ensure a
prosperous future.
• Leadership Branding. . . How to Lead Customers & Prospects to Your Brand
by giving them the Lead.
• The latest buzz on CGC - Customer Generated Content. . . What it is, where
it's going, and how to put it to good use.

The presentation will include a 30 minutes lecture followed by 15 minutes
for questions.

"Consumers are nearing the breaking point when it comes to disruptive
marketing," commented Delia. "The rise of TiVo, Anti-Spam, Do Not Call
Lists, and other anti-marketing devices are proof of that. While consumers
don't want to be invaded by traditional marketing efforts, they are willing
to be led, provided they maintain control of the progression. Leadership
branding represents a new model of empowering consumers to decide on the
right brand for the right reasons, and have greater control in the
interaction."

Delia Associates is a New Jersey-based business branding and communications
firm. The firm specializes in helping mid-market companies achieve a
leadership edge through the development and delivery of a distinct brand
identity.

Ed Delia is a frequent speaker on the topics of branding and online
communications

 www.complaintremover.com
Received on Mon Jul 16 2007 - 15:46:23 EDT